How to bring strategic inspiration & follow-up discipline?
Co-create a clear, concise and compelling strategy story
20% of what you say and do creates 80% of engagement.
Co-creating a short strategy message that is understandable, inspiring and visually attractive for all people in the organization is a key to create strategically aware, engaged and inspired organizations. |
Connect your leading coalition around the strategy message
Energy follows attention: people and ideas.
Your leading coalition usually consists of management and some organizational energizers, such as talents, high-potentials or other people that you would like to engage. They act as ambassadors and of the strategy story. |
Measure strategy engagement of the whole team/organization
What is being measured is getting done.
We use regular pulse-checks to measure strategy engagement; 3-5 relevant criteria around strategy awareness and leadership engagement. The pulse-check results serve as effectiveness measurement and input for next steps. |
Feed the continuous dialogue around strategy & culture
If you want people to remember: repeat.
Engagement around strategic priorities needs feeding. Strategic inspiration & dialogue moments need to be integrated into existing organizational routines like performance management and budgeting processes. |
